Creating a base of avid customers is the dream of many executives. Loyal buyers offer the promise of steady repeat business, free word-of-mouth advertising, greater revenue, and ultimately happy investors. Workplace culture efforts by CarMax, the U.S.'s largest retailer of of used cars, have led to industry leading customer satisfaction, strong associate engagement, and record setting revenues after weathering the recession. Our Senior research partner and Senior consultant; Marcus Erb, highlights the key strategies and practices used to achieve these outstanding results in his article. Read the full article here. 

 Alia Malhotra is a consultant at Great Place to Work®

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