Cross Cultural Differences in Workplace Trust (2)

Cross Cultural Differences in Workplace Trust (2)
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gptw publications thumbWith operations in 42 countries, RBC® (Royal Bank of Canada) recently engaged Great Place to Work Canada to conduct research in selected global markets to provide insights into sustaining high levels of trust among employees. The research, involving over 600 of the Best Workplaces in North America, Europe, Central America/Caribbean, and Asia, reveals significant cross-cultural differences in trust, culture, and stakeholder relationships.

The strength of trust and relationships varies by global geography

RBC TI by region.jpg

The Great Place to Work Trust Index measures the levels of trust and quality of relationships – among management and employees, employees and their jobs and organization, and employees and their coworkers.

Trust Index results are strongest in Europe, followed by North America while they are noticeably lower in Central America/Caribbean and Asia.

In North America, Trust Index scores are higher in the United States (87%) than in Canada (83%)

The overall Trust Index patterns are consistent when analyzed by the underlying Trust Index dimensions, i.e., strongest in Europe, followed by North America, Central America/Caribbean and Asia. One exception is on the Pride dimension where Central American/Caribbean companies score slightly higher than North American.

The top 10 scoring TI statements globally reflect truly great workplaces that are safe, welcoming and friendly. People are proud of their accomplishments, where they work, and their employers’ corporate social responsibility. Employees further see their management as honest, ethical and competent.

Global trends in workplace trust have been remarkably stable over time

RBC TI Trends region.jpg

Except for 2011, global TI results have been highly stable over time, increasing by just over one percentage point overall since 2009. TI results in Europe and Central America show modest, consistent upward trends while North America is relatively flat over the past six years.

The sharp TI decline in Asia in 2011 may relate to the massive economic and humanitarian impacts of the 2011 Tōhoku earthquake and tsunami estimated at $122 billion.


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1 Trust Index is a Methodology developed by Great Place To Work Institute

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