Company Culture, Employee Engagement , Employee Experience, Leadership & Management, Retention Strategy
Key Takeaways:
- Workplace culture: A strong culture helps organizations retain valuable talent and maintain a competitive advantage as workforce models change.
- Employee engagement: Culture and engagement strategies should create a positive experience for permanent employees, freelancers, contractors and on-demand workers.
- Talent retention: Keeping employees satisfied, loyal and fulfilled supports organizational growth and long-term workforce stability.
- Flexible workforce: The growth of self-employment and non-traditional work arrangements requires leaders to rethink how they connect people to the organization.
- Business growth: Investing in employee satisfaction supports stronger performance by helping organizations retain the people who contribute to their success.
The Canadian workforce is changing at a breakneck pace and many business leaders are struggling to keep up. We know that retaining our best talent is paramount to maintaining a competitive edge and that keeping employees satisfied isn’t just the right thing to do, it’s how we drive growth.
As more Canadian professionals join the growing ranks of the self-employed – our research projects that full and part-time freelancers, independent contractors and on-demand workers are expected to make up to 45 per cent of the workforce by 2020 – it’s becoming increasingly difficult for leaders to create a culture and employee engagement model that keeps workers of all types happy, loyal and fulfilled.
Frequently Asked Questions:
What makes a workplace culture thrive?
A thriving culture creates an environment where people across different employment arrangements feel engaged, satisfied, loyal and fulfilled.
Why should workplace culture include contingent workers?
Freelancers, independent contractors and on-demand workers represent a growing part of the workforce and contribute to how organizations operate and grow.
How does employee satisfaction support business growth?
Employee satisfaction helps organizations retain valuable talent, maintain continuity and strengthen their competitive position.
How should leaders respond to changing workforce models?
Leaders should adapt their culture and engagement approach so employees and contingent workers can remain connected, motivated and committed.
