Certification
Great Place To Work Certification: Helps Drive Business Performance
Great Place To Work® Certification , backed by a data-driven methodology, recognizes organizations that foster high-trust cultures driving performance, innovation, and retention.
By the numbers.
Our Reach & Impact.
21000+
Customers
Globally
20 million
Employees Surveyed
Worldwide
170+
Countries Surveyed
Annually
Why Certification Matters and How It Drives Results
Certification begins by collecting employee feedback through our Trust Index™ Survey, an employee engagement tool designed to capture the real workplace experience.
1. Tested & Proven Scientific Approach
Certification is grounded in the Great Place To Work® Model™, shaped by over 30 years of research and designed to deliver actionable workplace insights.
2. Real-time Employee Feedback
Employee feedback gathered through the survey measures trust, respect, and camaraderie, offering clear, actionable insights while comparing results to industry benchmarks.
3. Insights That Power Better Results
Earning Certification year after year reflects a continuous, action-driven approach to culture—helping organizations build stronger workplaces, improve performance, and attract & retain talent.
Get Certified.
Become Great.
Great Place To Work® Certification™ helps organizations :
- Attract and retain top talent
- Boost productivity across the organization
- Strengthen employer brand and reputation
- Gain actionable insights into workplace culture
- Receive guidance and support that boosts business performance
- Want to know how certification works? Watch a quick 5-minute video.
Benefits of Certification
Strengthen your business performance
A strong workplace culture is closely linked to stronger business results. Organizations that follow the Great Place To Work Model see measurable outcomes, including:
- Stocks outperforming the market by 19%
- Employees being 38% more likely to say they intend to stay with their company long term
- Teams going the extra mile and adapting more effectively to change
- Employees being 87% more likely to believe they deliver excellent customer service
Earn more company culture awards
Once Certified, you’ll be automatically considered for placement on our famous Best Workplaces™ lists, such as:
- Best Workplaces in Canada - Our Signature List
- Best Workplaces Across Industries
- Best Workplaces for Young Talent
- 20+ lists in all — see them here
Discover your culture strengths & opportunities
On your way toward Certification, your Trust Index Survey will reveal your culture's strengths and opportunities and show you how your results compare to relevant benchmarks. You'll discover early indicators for:
- What specific experiences make employees stay or leave
- Which leaders are boosting performance and productivity
- Who might need a little extra support to help their teams shine
- How your culture compares to the Best Workplaces
Fill your recruitment pipeline
Top talent can work wherever they want. Certification shows job seekers that your current employees are there because they want to be, not because they have to be.
- In a 2023 market study, job seekers were 15 times more likely to choose a company if they knew it had been Certified as a great workplace by its employees.
“When you prioritize your people, everything else follows—employees thrive, guests feel the difference, and the company grows stronger.”
Greg Roberts, CEO, MBI Brands | Explore Case Study
FAQs
How to Get Certified?
Certification begins with your people.
See how your organization can earn Great Place To Work® Certification in just 2 quick steps. Employee feedback drives the journey to recognition and signals a trusted workplace culture.
What is Great Place To Work Certification?+
Great Place To Work Certification is an accreditation that demonstrates to the market that you are an employer of choice while also helping you become an even better workplace through reporting, analysis and next steps to enable an even more successful culture.
How can an organization become Great Place To Work Certified?+
If you have 10 or more employees in Canada, you can register on our website to start the Certification process. We’ll conduct our Trust Index© survey and if your survey score is 65% positive or more, and you complete the Culture Brief© (a management questionnaire), then you will become Great Place To Work Certified
For how long is Great Place To Work Certification valid?+
The Certification is valid for 12 months and you will be automatically considered for all relevant Best Workplaces™ lists during that period.
Is there a deadline for Certification?+
There is no deadline for Certification and you can start the process anytime. Once you are Certified, you will be considered for all relevant Best Workplaces lists for 12 months.
However, there are deadlines for each of our Best Workplaces lists. For us to consider you for a particular list, you must be Certified by that list's deadline mentioned in the list calendar.
What is the difference between a Great Place To Work Certified organization and a Best Workplace?+
Great Place To Work Certification means organizations have achieved 65% or more positive responses on the survey. From this Certification, the organizations receive a variety of benefits.
Best Workplaces are defined by various criteria and are identified from a larger pool of Certified companies. Take a look at some of our recenty published Best Workplaces lists. Certification is a mandatory step towards becoming a Best Workplace.
Market Leaders Rely on Great Place To Work®
The most trusted workplace recognition worldwide
Equip your organization with actionable insights, stronger retention, and a culture that performs. Ready to move forward?