By the numbers.
Our reach & impact.
Employees Surveyed Worldwide
Countries Surveyed Annually
What is Great Place To Work® Certification?
Great Place To Work CertificationTM recognizes employers who create an outstanding employee experience and an amazing workplace culture.
Certification is a Two-Step Process that includes surveying your employees and completing a short questionnaire about your work culture.
Survey Results are completely based on employee feedback about an organization. This portrays to potential job seekers that this company offers a great company culture.
Certification gives employers a recruiting advantage by providing a globally recognized and research-backed verification of great employee experience.
Getting Certified helps you become an employer of choice. Listen to a few of our proud customers explain how they have improved their employee experience and find top talent.
Employees say Great Place To Work® Certification is a key deciding factor when choosing a new organization to apply to.
Complete the Culture Brief
Fill out a short questionnaire about your company culture and workforce.
Promote and celebrate your certification
Once you meet our criteria and employee feedback benchmark, you’ll earn the special distinction of being a Great Place To Work - Certified company. Once Certified, you’ll have access to a suite of employer branding tools and promotional assets:
- A custom, royalty-free Certification Badge to use on all your recruiting campaigns and assets.
- Digital toolkit full of social media images, press materials, shareable content and more.
- Certification Celebration kit.
- Access to co-branded swag and more.
You earn recognition for your amazing work culture
Once Certified, you’ll be automatically considered for placement on 15+ Best Workplaces™ lists. One certification is all you need.
Gain the opportunity to be featured as the Best Workplaces TM in Canada list, blogs, case studies, webinars, social media, and more.
Fill your recruitment pipeline
- Top talent can work wherever they want. Earning Great Place To Work Certification proves you’ve created an amazing employee experience and elevates your status as an employer of choice.
- More than just saying you are a great place to work – Certification is undeniable proof that your current employees want to work for your company.
- Get Certified and get more high-quality applicants and increase your offer acceptance rate.
Know your culture strengths & opportunities
Your Trust Index employee survey – step one in the Certification process – gives you an in-depth analysis of your company culture strengths and weaknesses. Uncover what is causing employees to leave and improve employee retention.
See how you compare to the Best Workplaces with benchmark data.
Frequently Asked Questions
What is Great Place To Work Certification?
Great Place To Work Certification is an accreditation that demonstrates to the market that you are an employer of choice while also helping you become an even better workplace through reporting, analysis and next steps to enable an even more successful culture.
How can an organization become Great Place To Work Certified?
If you have 10 or more employees in Canada, you can register on our website to start the Certification process. We’ll conduct our Trust Index© survey and if your survey score is 65% positive or more, and you complete the Culture Brief© (a management questionnaire), then you will become Great Place To Work Certified.
For how long is Great Place To Work Certification valid?
The Certification is valid for 12 months and you will be automatically considered for all relevant Best Workplaces™ lists during that period.
Is there a deadline for Certification?
There is no deadline for Certification and you can start the process anytime. Once you are Certified, you will be considered for all relevant Best Workplaces lists for 12 months.
However, there are deadlines for each of our Best Workplaces lists. For us to consider you for a particular list, you must be Certified by that list's deadline mentioned in the list calendar.
What is the difference between a Great Place To Work Certified organization and a Best Workplace?
Great Place To Work Certification means organizations have achieved 65% or more positive responses on the survey. From this Certification, the organizations receive a variety of benefits.
Best Workplaces are defined by various criteria and are identified from a larger pool of Certified companies. Take a look at some of our recenty published Best Workplaces lists. Certification is a mandatory step towards becoming a Best Workplace.