Validate your Employee Experience

Certification is the first step towards understanding how your employee experience stacks up and towards getting recognized for the great workplace you’ve built.

How it Works

Great Place to Work Certification leverages 30 years of research to quantify the current state of your workplace culture and show you how it compares to the best organizations.

Step 1: Survey your Employees

Select a 2-week period to launch the Trust Index©, our research-backed employee survey.

Step 2: Complete Culture Brief

Provide details about your company’s programs and practices on our Culture Brief.


Meet our benchmark for Certification and you’ll be eligible for 15+ recognition opportunities.

It Pays to be Great Place to Work Certified™

Grow Your Bottom Line

A healthy culture means a financial advantage in a competitive marketplace. Certification tells investors, candidates and vendors that you’re a safe bet.

Increased Innovation

Companies that build an Innovation By All culture generate more high-quality ideas, realize greater speed in implementation, and achieve greater agility—resulting in 5.5 times the revenue growth of peers with a less inclusive approach to innovation

Attract Top Talent

It is easier to recruit new employees when you have been certified as a great place to work. We have also found retention is higher at high-trust organizations.

Know What’s Working

Assess and benchmark your culture against the world’s most successful companies. Our data identifies opportunity areas and provides a roadmap for how to improve – all in metrics that are easy to understand.

Earn National Acclaim

Great Place to Work Certified companies have a chance to steal the spotlight by ranking on one of our many Best Workplaces lists including the national list of Best Workplaces in Canada published with The Globe and Mail.

Grow Your Brand

Brand yourself as a company that cares and wins customers’ attention and loyalty. Certification gives you the marketing resources to build brand recognition and the actionable insights to drive real business results.


Frequently Asked Questions

What is Great Place to Work Certification?

Great Place to Work Certification is an accreditation which demonstrates to the market that you are an employer of choice while also helping you become an even better workplace through reporting, analysis and next steps to enable an even more successful culture.

How can an organization become Great Place to Work Certified?

If you have 10 or more employees in Canada, you can register on our website to start the Certification process. We’ll conduct our Trust Index© survey and if your survey score is 65% positive or more, and you complete the Culture Brief© (a management questionnaire), then you will become Great Place to Work Certified.

For how long is Great Place to Work Certification valid?

The Certification is valid for 12 months and you will be automatically considered for all relevant Best Workplaces™ lists during that period.

Is there a deadline for Certification?

There is no deadline for Certification and you can start the process anytime. Once you are Certified, you will be considered for all relevant Best Workplaces lists for 12 months.

However, there are deadlines for each of our Best Workplaces lists. For us to consider you for a particular list, you must be Certified by that list's deadline mentioned in the list calendar.

What is the difference between a Great Place to Work Certified organization and a Best Workplace?

Great Place to Work Certification means organizations have achieved 65% or more positive response in the survey. From this Certification, the organizations receive a variety of benefits.

Best Workplaces are defined by various criteria and are identified from a larger pool of Certified companies. Take a look at some of our recenty published Best Workplaces lists. Certification is a mandatory step towards becoming a Best Workplace.


More FAQs


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