Case Study
Gateway Services Inc : Building a Culture of Purpose, Compassion, and Progress
Gateway Services Inc. is North America’s first pet aftercare provider to offer 24/7 grief support, memorial keepsakes, and trackable cremation services. Rooted in empathy and innovation for over 25 years, its values—People First, Integrity, and Continuous Improvement—shape a compassionate, people-first culture where care is central to everything they do.
Meet Gateway Services Inc. 
Employees
248 Employees
Industry
Healthcare (Pet Aftercare)
HQ Location
ON, Canada
Client Since
2023
Gateway Services Inc. leadership sees these insights not just as reflections of today but as guidance for tomorrow. With employee feedback as a compass, the company is evolving with clarity and care—remaining deeply aligned with its mission while continuously improving the employee experience.
Key Insights on Culture and Employee Experience
Pride in Purpose+
Employees take great pride in their work, with 81% feeling their role makes a meaningful difference. This deep connection to the mission fuels motivation and drives a sense of fulfillment across the organization.
Strong Sense of Belonging+
With 78% of employees affirming positive camaraderie, Gateway Services Inc. has built an environment where people feel safe to be themselves and supported by their teams—crucial in a care-focused industry.
Commitment to Continuous Improvement +
Management recognizes the need for continuous improvement especially in communication, and Gateway Services Inc. embraces these insights as a roadmap for growth. The organization’s values-based leadership is already taking steps to build greater transparency and equity.
Living the Values +
From grief support training to flexible scheduling in emotionally demanding roles, Gateway Services Inc. lives its values by putting people—employees and clients—at the centre of everything it does.
A Culture Built on Care and Commitment
Gateway Services Inc. 2024 Trust Index™ results reflect a culture deeply rooted in purpose and compassion. Employees are proud of the work they do, reporting high levels of pride and camaraderie. The organization fosters a sense of community where people feel they belong and their contributions matter. While the company acknowledges opportunities for growth in fairness and communication, there is a clear and ongoing commitment to continuous improvement.
71% of employees at Gateway Services Inc. say it is a great place to work compared to 60% of employees at a typical Canada-based company.
Source: Great Place To Work® 2021 Global Employee Engagement Study.
“The Trust Index™ Survey helped us understand where we thrive and where we can grow. It’s been essential in shaping our people strategy”
{Human Resources Leader}, {Designation}
Dimension-Wise Cultural Achievements
| Dimension | 2024 Average Score | Employees Agree | Cultural Impact |
|---|---|---|---|
| Pride | 81.0% | “I feel I make a difference here.” | Instilled a strong sense of purpose and community impact. |
| Camaraderie | 78.0% | “I can be myself around here.” | Encouraged genuine connection and team spirit across departments. |
| Credibility | 64.0% | “Management keeps me informed about important issues and changes.” | Working to enhance leadership transparency and communication. |
| Respect | 63.0% | “I am offered training or development to further myself professionally.” | Continues to invest in development and supportive work practices. |
Using Data to Build a Stronger Brand
The Value of Working with Trust Index™ Survey
Partnering with Trust Index™ Survey has given Gateway Services Inc. more than just a snapshot of employee sentiment—it’s provided actionable insight. By revealing both cultural strengths and key opportunities, the survey equips leadership to focus efforts where they matter most. This data now serves as a catalyst for strengthening employer brand, improving retention, and reinforcing Gateway Services Inc.’s unique culture of care—all of which support its continued growth and community impact.
“We’ve always cared deeply about our culture—this process gave us the clarity and confidence to move forward with purpose.”
{Human Resources Leader}, {Designation}
Conclusion : Looking Ahead—A Culture Guided by Purpose and Progress
Gateway Services Inc. Corporation’s commitment to people and purpose remains strong. Survey insights have highlighted both cultural strengths and areas for growth. By acting on employee feedback, Gateway Services Inc. is enhancing daily experiences and strengthening its ability to attract and retain talent—guided by trust, compassion, and continuous improvement.
Tools & Resources
Trust Index™ Survey
Our expertly designed employee survey is the global benchmark for measuring workplace culture, evaluating leadership impact, and quantifying the return on investment in the employee experience.
Great Place To Work® Certification™
Certification offers employers a competitive edge in recruitment by serving as a globally recognized, research-backed validation of a great employee experience.