Culture Case Study
INTEGRAcare: The Impact of Purpose and Trust in Home Healthcare
INTEGRAcare Inc. operates in a sector where compassion, trust, and reliability are essential. As a provider of in-home care services, the organization supports individuals and families through personalized care that prioritizes dignity, independence, and quality of life, enabling clients to remain safe and comfortable in their own homes.
For the past seven years, INTEGRAcare has partnered with Great Place To Work, using insights from the Trust Index survey to continuously strengthen its workplace culture. This commitment to employee feedback has contributed to INTEGRAcare being recognized on the Best Workplaces in Canada list for five consecutive years and earning distinction among the Best Workplaces in Health Care.

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Using the Great Place To Work methodology as a framework, INTEGRAcare’s survey results highlight a workplace where purpose, trust, and collaboration shape the employee experience. Caregivers express confidence in the support they receive from leadership and remain strongly connected to the meaningful impact their work has on clients and families.
Trust Index Survey Insights
Trusted Leadership+
A 94% Credibility Score reflects strong confidence in leadership and management’s ability to guide the organization effectively.
Inclusive by Design+
With 91% in Fairness, employees report being treated equitably regardless of personal background or identity.
Purpose in Action+
A remarkable 98% of employees say their work has special meaning, reinforcing the strong sense of purpose caregivers experience in supporting clients and families.
Collaboration at the Core+
A 93% Camaraderie score highlights strong teamwork and supportive relationships among employees working together to provide high-quality care.
The Cultural Foundation Behind INTEGRAcare's Success
INTEGRAcare’s 2025 survey results show improvement across all five trust dimensions, with the overall average rising to 95 percent, up from 91 percent the previous year. Strong scores across Pride, Credibility, Camaraderie, Respect, and Fairness reflect a workplace culture that continues to strengthen through employee feedback and insights from the Trust Index survey.
In the healthcare sector, workplace culture plays a critical role in both the employee experience and the quality of care delivered. At INTEGRAcare, the results highlight a culture built on trust, collaboration, and a shared sense of purpose, where employees feel valued, supported by leadership, and connected to the meaningful impact of their work on clients and families.
95% of employees say this is a Great Place To Work
compared to 54% at a typical company in Canada.

“We are so proud of our Company’s culture based on Respect, Fairness, Credibility, Pride and Camaraderie. Being named as the Best Place to Work in Healthcare in the Country and one of the Best Workplaces in Canada is incredibly humbling. We consistently strive to provide our Caregivers and other members of the Integracare Family with a great place to work that they can be proud of!”

Cultural Achievements
| Dimension | Average Score | Employees Agree | Cultural Impact |
|---|---|---|---|
| Pride | 98% | “My work has special meaning. This is not just a job.” | Employees experience a strong sense of purpose, reinforcing the meaningful impact of caregiving in healthcare. |
| Camaraderie | 98% | “When you join the company, you are made to feel welcome.” | A welcoming culture helps new team members integrate quickly and strengthens collaboration across caregiving teams. |
| Fairness | 97% | “People here are treated fairly regardless of their age. ” | Inclusive practices reinforce fairness and ensure employees feel respected and valued. |
| Credibility | 98% | “Management trusts people to do a good job without watching over their shoulders. ” | High levels of trust empower employees to take ownership of their roles and deliver excellent care. |
| Respect | 97% | “Continuous learning supports professional growth and ensures caregivers maintain high standards of care. ” | Safety and wellbeing are prioritized, giving employees the confidence to perform at their best in a secure environment. |
How INTEGRAcare Turns Culture Insights into Action
Trust Index™ Survey insights
The Trust Index survey provides valuable insights that help guide leadership priorities and culture initiatives. At INTEGRAcare, improvements across every trust dimension between 2024 and 2025 demonstrate how employee feedback continues to shape workplace practices and strengthen engagement.
By translating employee feedback into meaningful action, the organization continues to build a culture where caregivers feel trusted, supported, and proud of the work they do, strengthening both the employee experience and the quality of care delivered to clients.
Conclusion: Culture as a Strategic Advantage in Healthcare
In healthcare, workplace culture directly influences both employee wellbeing and service quality. INTEGRAcare demonstrates how a strong foundation of trust, fairness, and purpose can create an environment where caregivers thrive and clients receive compassionate care.
As the organization continues to build on Trust Index insights and strengthen its workplace culture, its consistent recognition among Canada’s Best Workplaces highlights how people-first leadership can create lasting impact in the healthcare industry.

Tools & Resources
Trust Index™ Survey
This employee feedback tool gave Softchoice the visibility it needed to identify what’s working, uncover opportunities, and build culture at scale.
Great Place To Work® Certification™
Certification gave Softchoice credibility as an employer of choice, reinforcing its people-first values to staff and the broader market.
