Case Study
Softchoice: Building a High-Trust Culture Where Fairness, Pride, and Collaboration Thrive
Softchoice, a World Wide Technology Company, has been Certified™ as a Great Place to Work® year after year, reflecting its commitment to a workplace built on trust, fairness, and inclusion. Employees consistently point to pride, collaboration, and trust in leadership as defining features of the workplace, ensuring people feel respected, supported, and connected to purpose.
As part of World Wide Technology, one of the world’s most respected providers of technology solutions and services, Softchoice shares in a global reputation for innovation and excellence. This balance of technical expertise and people-first values underscores Softchoice’s leadership within the information technology industry.
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Meet Softchoice, a World Wide Technology Co. 
Employees
1581 Employees
Industry
Information Technology
HQ Location
ON, Canada
Softchoice is distinguished by a workplace culture that empowers people to excel and innovate. Known for its strong values and people-first mindset, the organization creates an environment where employees feel respected, motivated, and connected to shared goals. Four strengths define the Softchoice employee experience:
The Work Culture at Softchoice
Trust in Leadership +
Employees recognize leaders who are approachable, transparent, and supportive. With 94% of employees agreeing "My direct manager is approachable, easy to talk with," credibility and respect are reflected in leadership practices that foster open communication and build confidence across the organization.
Equity and Inclusion+
Fair treatment is a hallmark of the workplace, with 97% of employees affirming that “People here are treated fairly regardless of their background.” This commitment to equity ensures every employee feels they belong and can contribute fully.
Pride and Purpose+
Employees take genuine pride in their work, knowing their contributions drive meaningful outcomes. With 97% Employees affirming I know how my work contributes to the goals of the organization,” This focus on inclusion purpose is clear and achievements are celebrated collectively.
Collaboration and Camaraderie+
With camaraderie scoring 89% teamwork and mutual support stand out as defining strengths. Employees affirm this spirit of collaboration, with 96% agreeing that “When you join the company, you are made to feel welcome.” These bonds strengthen trust and empower teams to achieve more together.
The Cultural Foundation Behind Softchoice’s Success
Culture at Softchoice is the anchor that shapes both daily experiences and long-term success. Insights from the 2025 Trust Index™ highlight trust, fairness, pride, and collaboration as defining strengths — showing that employees believe in leadership integrity, feel included and valued, and thrive in an environment where teamwork and purpose are central to the way work gets done. These results demonstrate a culture that not only outperforms typical Canadian workplaces but also reinforces Softchoice’s ability to attract, engage, and retain top talent in a highly competitive industry.
91%of employees say people are treated fairly
compared to 54%at a typical company in Canada.
“Our culture has always been about trust, fairness, and collaboration. These values guide how we lead, how we support our people, and how we continue to build a workplace where everyone can thrive.”
Cultural Achievements
| Dimension | Average Score | Employees Agree | Cultural Impact |
|---|---|---|---|
| Pride | 93% | “I know how my work contributes to the goals of the organization.” | Employees understand the value of their contributions, reinforcing a culture of purpose and shared achievement. |
| Camaraderie | 96% | “When you join the company, you are made to feel welcome.” | Strong onboarding and peer support create lasting bonds and a sense of belonging. |
| Fairness | 97% | “People here are treated fairly regardless of their background.” | Equity and inclusion are lived values, ensuring every employee feels valued and supported. |
| Credibility | 94% | “My direct manager is approachable, easy to talk with.” | Leadership accessibility fosters open communication and builds trust across teams. |
| Respect | 99% | “This is a physically safe place to work.” | Safety and wellbeing are prioritized, creating an environment where people feel secure and respected. |
Turning Insights into Action Softchoice
Trust Index™ Survey insights
The 2025 Trust Index™ results do more than highlight strengths — they guide Softchoice in reinforcing what matters most to employees. High scores in trust, fairness, and collaboration confirm that people feel supported, while strong pride in contributions shows a culture of purpose. These insights shape leadership priorities, ensuring programs and practices remain aligned with employee expectations. By treating survey feedback as a strategic tool, Softchoice continues to strengthen its workplace culture and sustain the consistency that has become its hallmark.
Conclusion: Culture as a Strategic Advantage in Technology
Softchoice demonstrates how consistency in culture creates lasting impact. By embedding trust, fairness, and collaboration into the employee experience, the organization not only strengthens engagement but also sets a benchmark for what a high-trust workplace in information technology can achieve. This focus ensures that culture remains a strategic advantage — guiding people, leadership, and business toward shared success..
Tools & Resources
Trust Index™ Survey
This employee feedback tool gave MBI Brands the visibility it needed to identify what’s working, uncover opportunities, and build culture at scale.
Great Place To Work® Certification™
Certification gave MBI Brands credibility as an employer of choice, reinforcing its people-first values to franchisees, staff, and the broader market.
