Culture Case Study
Softchoice: Harnessing People-First Values to Power Innovation
In the fast-paced information technology industry, where innovation and agility define success, culture is the true differentiator. For over 20 years, Softchoice, a World Wide Technology Co., has stood out on the Best Workplaces™ lists by showing how trust, fairness, and inclusion fuel both people and performance.
By uniting global expertise with people-first values, Softchoice sets a benchmark for how technology organizations can innovate at scale while keeping employees engaged, respected, and connected to purpose.
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Meet Softchoice, a World Wide Technology Co. 
Employees
1581 Employees
Industry
Information Technology
HQ Location
ON, Canada
Softchoice demonstrates how a values-driven culture can fuel innovation in the technology sector. With a people-first mindset at its core, the company creates an environment where employees feel respected, motivated, and aligned with shared goals.
The Work Culture at Softchoice
Trusted Leadership+
With 94% of employees agreeing their managers are approachable, leadership at Softchoice is defined by openness and accessibility. This approach builds confidence and alignment across dynamic technology teams.
Purpose in Action+
Employees take pride in knowing their contributions matter, with 97% confirming their work connects to organizational goals. This clarity keeps people motivated and engaged while advancing meaningful technology outcomes.
Inclusive by Design+
Fairness is a hallmark of the workplace, with 97% affirming people are treated fairly regardless of background. This inclusive culture strengthens belonging and encourages diverse thinking that drives innovation.
Collaboration at the Core+
Collaboration is central to the employee experience. With 96% feeling welcomed from the start and camaraderie scoring 89%, Softchoice sustains an environment where teamwork accelerates learning, creativity, and shared achievement.
How Culture Shapes Success at Softchoice
Culture at Softchoice is the foundation of both daily experiences and long-term success. Insights from the 2025 Trust Index™ highlight trust, fairness, pride, and collaboration as defining strengths. Employees believe in leadership integrity, feel included and valued, and thrive in an environment where teamwork and purpose guide how work gets done. This culture not only surpasses typical Canadian workplaces but also strengthens Softchoice’s ability to attract, engage, and retain top talent in a competitive technology industry.
91%of employees say people are treated fairly
compared to 54%at a typical company in Canada.
“In an era where technology evolves faster than ever, our culture ensures people remain at the centre of innovation. By empowering teams with trust and purpose, we’re not only driving technological progress but also building a workplace where creativity and humanity thrive together.”
Cultural Achievements
| Dimension | Average Score | Employees Agree | Cultural Impact |
|---|---|---|---|
| Pride | 93% | “I know how my work contributes to the goals of the organization.” | Employees clearly see how their contributions connect to organizational goals, reinforcing a culture of purpose and achievement. |
| Camaraderie | 96% | “When you join the company, you are made to feel welcome.” | A welcoming onboarding experience and strong peer support create enduring bonds and a deep sense of belonging. |
| Fairness | 97% | “People here are treated fairly regardless of their background.” | Inclusion and fairness are embedded in daily practices, ensuring every employee feels respected and able to contribute fully. |
| Credibility | 94% | “My direct manager is approachable, easy to talk with.” | Accessible leadership encourages open communication, strengthening trust and alignment across teams. |
| Respect | 99% | “This is a physically safe place to work.” | Safety and wellbeing are prioritized, giving employees the confidence to perform at their best in a secure environment. |
Why Softchoice Focuses on Employee Trust - It Drives Business Success
Trust Index™ Survey insights
The 2025 Trust Index™ results provide more than recognition — they serve as a roadmap for reinforcing what matters most to employees. High scores in trust, fairness, and collaboration confirm that people feel supported, while strong pride in contributions reflects a culture grounded in purpose.
These insights directly shape leadership priorities, ensuring programs and practices align with employee expectations. By using survey feedback as a strategic tool, Softchoice continues to strengthen its workplace culture and maintain the consistency that defines its long-standing success.
Conclusion: Culture as a Strategic Advantage
Softchoice demonstrates how consistency in culture creates lasting impact. By embedding trust, fairness, and collaboration into the employee experience, the organization strengthens engagement and sets a benchmark for high-trust workplaces in the technology industry. Culture remains a strategic advantage, guiding people, leadership, and business toward shared success.
Tools & Resources
Trust Index™ Survey
This employee feedback tool gave Softchoice the visibility it needed to identify what’s working, uncover opportunities, and build culture at scale.
Great Place To Work® Certification™
Certification gave Softchoice credibility as an employer of choice, reinforcing its people-first values to franchisees, staff, and the broader market.
