The most successful companies we’ve worked with through the years have one thing in common: A clearly articulated and well-implemented set of core values that provide a blueprint for how people in an organization make decisions.
Company values aren’t just a collection of words that you think potential customers would like, they represent the essence of your business. To truly call yourself a "values-driven" business, you must do more than talk about your values. You need to lead by example and create a culture where every team member is inspired to live those values day-to-day.
One company that understands that is BlueStone Properties, an Ontario based, family-owned property management and development company.
Making Core Values Count
They know that by embracing their core values of Respect, Community, Communication, Teamwork, Creativity and Leadership, the team becomes motivated to their best work and bring their best selves to work each day. For their contributions, employees here are rewarded with a thriving workplace culture that enables them to flourish and grow.
With a solid, values-based internal culture, Great Place to Work believes you should share that with your community and the world at large. The best way to do this is to choose a cause that authentically connects and resonates with the culture you've built – in other words, find the right way to give back in a meaningful way for your business.
For BlueStone Properties, London is their home as much as it is a place of business and they want to see it prosper in any way possible. They proudly support many organizations and charities that improve quality of life in the local community and boost the economy. Habitat for Humanity Heartland Ontario, is an especially relevant partner and enabled enabled them to demonstrate their expertise in action, forever changing the lives of low-income families in their community. By building affordable housing, the organization was able to support two families on their journey to finding a place to call home.
At BlueStone Properties, they know that employees want to intrinsically feel a connection, both to each other and to a cause greater than themselves. When your business and its culture are driven by shared core values, you're helping your team find that higher purpose in their lives.
To ensure that your corporate culture is in sync with your values, follow in the footsteps of this organization and live your values, weaving them into everything you say and do.
“At BlueStone Properties, our people and our culture form the critical foundation for all of our success. Our teams form our identity, which establishes our culture, and it is this culture that has allowed us to be recognized as a Great Place to Work.”
Colin Bierbaum, President
Life at BlueStone Properties
Culture affects every aspect of your company, from the public’s perception of your brand to your employees’ job satisfaction to your bottom line. Because there’s so much at stake, it’s important that your corporate culture is adaptable and open to improvement – which starts with being able to articulate just what kind of culture your company has.
Family businesses like BlueStone Properties are known for their strong, distinctive cultures — cultures that are often heavily influenced by the vision, style and values of the founder and carefully maintained through the generations. BlueStone Properties is in its third generation and their dedication and commitment and ties to London Community is what sets them apart. The entire company embraces this philosophy.
The BlueStone Properties family is a bold community of individuals. They don’t just place a high value on individuality, they seek it out, cultivate it and celebrate it in their daily work. Collectively, their diverse points of view, skillsets and talents make them the creative and innovative organization they are today. They take immense pride and joy in what they do, and it shows.
Spend some time with this family and it becomes clear that the kindness, caring and respect shown to employees underscores the belief that their people are their greatest strength.
It’s no wonder, 89% of employees say this is a great place to work.
At BlueStone Properties, they know that employee recognition is an important driver in sustaining high levels of employee engagement. Recognition helps employees see that their company values them and their contributions to the success of their team and the company overall.
And that’s why they’ve implemented the award-winning employee recognition platform Applauz.
They use the platform to enable team members to easily recognize each other with meaningful messages, company badges and redeemable reward points. Managers can also gain access to comprehensive company culture reports that provide clear and actionable insights into how engaged their workforce is. To learn more about BlueStone Properties Inc. and the unique company culture please check out their website at bluestoneproperties.com.
The Bottom Line
When you bring your core values to life through recognition, communication, and ongoing development, your team will be more passionate and committed to your business growth. And when everyone on your team lives by your core values, you can take on just about anything.
Want to learn more about how Great Place to Work can help bring your company core values to life? Let’s chat.
About Great Place to Work®
Great Place to Work® is the Global Authority on Workplace Culture. We make it easy to survey your employees, uncover actionable insights and get recognized for your great company culture. Learn more about Great Place to Work Certification.