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5 Reasons Why Measuring Employee Engagement is a Priority

 5 Reasons Why Measuring Employee Engagement is a Priority

These days, employee engagement is treated as the miracle drug for workplace challenges. Employee engagement isn't a silver bullet, but it can have some pretty miraculous effects on your organization. And it doesn’t just correlate with great organizations, it can create great organizations.

Read on for the top 5 reasons why employee engagement surveys are worth the investment and how they can help your organization grow and succeed.

1. Your biggest asset is your workforce
People make organizations – not gadgets or inventions. People. Just as an organization dedicates resources to maintaining and upgrading equipment, so, too, should it get to the pulse of success – finding out first-hand what its employees are thinking, where they believe the company is going and what their part is in that growth. Measuring engagement gives employees a voice.

2. Change is part of any successful company’s growth
That said, growth and change can be uncomfortable. Stretching limits and understanding the direction an organization is going is critical to success. By conducting an employee engagement survey, your company has a bird’s eye view of where it is today, which will help you map out where you want to be tomorrow.

3. No business is an island
As much as we say, “Don’t compare,” when it comes to employee engagement, making comparisons with other organizations is important. A good employee engagement survey uses benchmarked data based on research and statistics. This data helps your organization understand where it stands in comparison to other companies.

4. It’s all about creating the future
A good employee engagement survey must focus on actionable results, meaning the survey measures whether employees are engaged or not as well as what the drivers of motivation are in the organization. Basically, once a survey is conducted and the results are in, these results should help management and employees create a strategy that will become the blueprint for a company’s success and future.

5. Empower Managers
Front line managers are critical to organizational success, as they are the direct link between organizational strategy and communicating that strategy to employees … every day. Once surveys are in, an organization can identify which managers are struggling, enabling the organization implement programs, training and initiatives that give managers the tools they need to succeed.

Employee engagement is proven to drive employee, team, and business success. Ramp up your approach by choosing Great Place to Work as your survey provider. 

About Great Place to Work®
Great Place to Work® is the Global Authority on Workplace Culture. We make it easy to survey your employees, uncover actionable insights and get recognized for your great company culture. 

Learn more about Great Place to Work Certification.

Lauren O'Donnell
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