20 December 2025
Key Takeaways:
- Employer branding is most effective when grounded in real employee experiences and workplace culture.
- Authentic, human-centered storytelling builds emotional connection and trust with candidates and employees.
- Employee feedback—through surveys and reviews—is the most credible source of employer brand truth.
- Strong employer brands prioritize leadership engagement, employee well-being, and candidate care.
- Negative reviews add credibility and should be addressed with empathy and transparency.
- Employer branding is a continuous journey that influences attraction, hiring, onboarding, and long-term retention.feedback must visibly drive action to maintain participation, credibility, and culture at scale.
This webinar explores how organizations can humanize employer branding to build authentic, meaningful connections with both current and prospective employees. Hosted by leaders from Great Place to Work and Indeed Canada, the session examines the intersection of workplace culture and employer branding, emphasizing authenticity, employee voice, and transparency as key drivers of trust, attraction, and retention in today’s competitive talent market.
